"Your opponent won't know what hit 'em!"

Overview

ROCI is a Return on Campaign Investment tool that provides actionable intelligence to campaigns by tracking the effectiveness of campaign resources such as organizers, events, and paid media. ROCI also lets you track Progress to Goal in a dynamic fashion with regions that you define.

Political strategy is still informed by gut instinct as much as hard data. This return on investment tool takes the data that is available, maps it, visualizes it, and analyzes it - all while letting you define your regions, goals, turf assignments, and ad buys.

With ROCI, a campaign manager can quickly comprehend and, without a postgrad degree in statistics, use the data to efficiently create an informed political strategy.

While this project is in its early stages, ROCI's goal is to end the era of inaccurate gut targeting and replace it with real-time tracking of a campaign's strategy.

Features

• Graphically visualize your campaign data via Google Maps (No more paper maps clutter the campaign office!)
• Dynamically assign turf to organizers starting at the precinct level and track Progress to Goal
• Create custom regions, such as radio media markets, to track all campaign expenditures
• ROCI tells you which resources and organizers are netting you the most votes!

Getting Started

• Use it: Play with the Alpha Version of ROCI with the guidance of Walk-through Documentation
• Contribute: Check-out the code and start helping out.
• Send Feedback: All question, suggestion, and comments are welcome. Email roci-support or submit a bug report.

Also

• Open Source (http://code.google.com/p/rociviz/)
• Brought to you by the same programmer who created TurfCutterGM (http://walklist.mindlessphilosopher.net/), which is now integrated into VAN
• With the much appreciated help of the National Field team